Brewer's: Dog-cheap

A perversion of the old English god-chepe (a good bargain). French, bon marché (good-cheap or bargain).

“The sack ... would have bought me lights as good-cheap at the dearest chandler's in Europe.”—Shakespeare: 1 Henry IV., iii. 3.

Source: Dictionary of Phrase and Fable, E. Cobham Brewer, 1894
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