Brewer's: All the go

All the fashion. Drapers will tell you that certain goods “go off well.” They are in great demand, all the mode, quite in vogue.

Her carte is hung in the West-end shops, With her name in full on the white below; And all day long there's a big crowd stops To look at the lady who's all the go.
Sims: Ballads of Babylon (“Beauty and the Beast,”).
Source: Dictionary of Phrase and Fable, E. Cobham Brewer, 1894
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