Top Magazine Advertising Categories 2006
Updated August 5, 2020 |
Infoplease Staff
| Rank | Category | 2006 spending |
Change vs. 2005 |
|---|---|---|---|
| 1. | Drugs & Remedies | $2,407,753,578 | 8.4 |
| 2. | Toiletries & Cosmetics | 2,289,465,032 | 9.5 |
| 3. | Automotive | 2,045,464,788 | -8.9 |
| 4. | Apparel & Accessories | 2,025,003,955 | 9.5 |
| 5. | Food & Food Products | 1,849,931,940 | 9.7 |
| 6. | Direct Response Companies | 1,764,976,106 | 9.9 |
| 7. | Home Furnishings & Supplies | 1,699,808,663 | -9.9 |
| 8. | Retail | 1,694,901,111 | 8.3 |
| 9. | Media & Advertising | 1,583,844,011 | 9.7 |
| 10. | Financial Insurance & Real Estate | 1,260,137,390 | -9.7 |
| 11. | Technology | 1,129,799,317 | 9.7 |
| 12. | Public Transportation, Hotels & Resorts | 1,087,129,253 | 9.5 |
| Total of top 12 categories | $20,838,215,144 | 9.8 |
NOTE: The categories listed here accounted for 87% of total magazine advertising spending in 2006.
Source: Magazine Publishers of America.
| Public Relations Firms | US Companies and Industry | Leading National Advertisers |
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