Based on the DuPont Automotive rankings of most popular automotive colors in North America, here’s what Color Answer Book author Leatrice Eiseman says vehicles are revealing about their owners’ personalities:
- Silver: Elegant, loves futuristic looks, cool
- White: Fastidious
- Vibrant Red: Sexy, speedy, high-energy and dynamic
- Light to Mid-Blue: Cool, calm, faithful, quiet
- Dark Blue: Credible, confident, dependable
- Taupe/Light Brown: Timeless, basic and simple tastes
- Black: Empowered, not easily manipulated, loves elegance, appreciates classics
- Neutral Gray: Sober, corporate, practical, pragmatic
| - Dark Green: Traditional, trustworthy, well-balanced
- Bright Yellow-Green: Trendy, whimsical, lively
- Yellow Gold: Intelligent, warm, loves comfort and will pay for it
- Sunshine Yellow: Sunny disposition, joyful and young at heart
- Deep Brown: Down-to-earth, no-nonsense
- Orange: Fun loving, talkative, fickle and trendy
- Deep Purple: Creative, individualistic, original
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Source: 2004 DuPont Automotive Color Popularity Report.
U.S. Seat Belt Use, 1998–2005
Most Popular Car Colors, 2003–2006
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